Why Content Marketing?

I know that to many people, content marketing is just a buzzword. But really content marketing includes all the different types of content that you need to use today, to sell your brand and your products to your customer.

Content Marketing includes creating content for website landing pages, whitepapers, case studies, webinars, videos, podcasts, email newsletters, blogs and social media. Once the content is created, content marketing also encompasses all the different channels you would use to market your content.

The most savvy and profitable online entrepreneurs use content marketing because:

• It helps them build trust with their customers, and research shows that the more customers trust you, the more likely they are to buy from you.
• Content Marketing helps establish you as a thought leader in your industry, which is great for your brand and ultimately your product.
• Regular blogs and social media interactions help you build relationships with your customer, which is the 21st century way and of-course the right way of doing business.
• Blogs and fresh content are great for search engine rankings and the higher you rank on google, the more traffic, engagement and sales you will see. Let’s face it, in today’s global economy, your website is truly your virtual office. So the more people that stop by, the higher the chances of them buying from you versus your competitor.
• These reasons are enough but the most important reason is that you are educating your customers about your product and empowering them with the knowledge to make the best and most informed decisions.
• Content marketing is also fun. Its the best way to show your passion for your product in a personal way that relates to people and connects them to be part of your story.